Cell Broadcast is a mobile technology that allows messages to be broadcast at once to all mobile handsets within a designated area which are connected to a set of cells.Applicable range of this service could be from area under cover of one cell to all the network of a mobile operator.
For using this service, the mobile handset should have the capability to receive this type of messages and needs user activation.
Applications and Advantages:
- Advertisement: Firms and stores can present their commercial offer by sending messages to their potential customers. Commercial centers, fairs, airports and sport complexes are good examples of places for using this service.
- Information Services: Sending local specific information to people in a geographic area. Like tourist-destination and airports.